As the nation’s largest community of independent pizzerias, it’s an honor to celebrate National Pizza Day with a retrospective of the past year in pie.
We measured the mozzarella, charted the crusts, and munched the numbers from millions of ’22 orders to see what’s new with everyone’s favorite food and the pizzerias that make it possible.
KEEP LOCAL THRIVING
🍕
KEEP LOCAL THRIVING 🍕
First things first:
Let’s talk pizza.
Every day is a pizza day, but data shows that there are some moments when we collectively want a little extra pep(peroni) in our step.
SPORTY SLICE
Pizza pairs well with sports, but which league scores the most game-day orders?
AWARD SHOWS
Glitz, glamour, and grandma pies: Only one award program got 21% more pizza orders than its closest competitor.
PIZZA PARTIES
Nothing brings people together like pizza — just make sure you know everybody’s stance on olives.
19.7% of orders were for two or more pies
DITCH DAY
Some people make the misguided New Year’s resolution of swearing off pizza. This is the day when they come to their senses.
January 13
Pizza is ever the crowd pleaser.
RATINGS:
America loves indies. And it shows.
3.28 ⭐’S
Average customer rating for major chain pizza shops
4.77 ⭐’S
Average customer rating for our indie pizza partners
A Pizzeria by Any Other Name Would Still Smell as Sweet
Baby names? Hmm, we can do better. Check out the most iconic names in pizza.
A Pizzeria by Any Other Name Would Still Smell as Sweet
Baby names? Hmm, we can do better. Check out the most iconic names in pizza.
TOPPING OF THE YEAR…
Pepperoni is a classic, but last year, one topping sprung up like, well…mushrooms.
Mushrooms were on 8.9% more pizzas
RANCH ON
THE RISE
9.7% more orders with ranch in 2022
Salad was already jealous of pizza, and now it has a new, viscous reason. Ranch dressing is rising to the top of our favorite ways to pizza.
NATIONAL AVERAGE COST OF PIZZA = $17.81
📈
NATIONAL AVERAGE COST OF PIZZA = $17.81 📈
When you’re ordering from our pizzeria partners, you can count on the exact menu prices they intended. This isn’t the case with some ordering apps. Because of this, we can relay the average cost of pizza in your state.
NATIONAL AVERAGE COST OF PIZZA = $17.81
📈
NATIONAL AVERAGE COST OF PIZZA = $17.81 📈
When you’re ordering from our pizzeria partners, you can count on the exact menu prices they intended. This isn’t the case with some ordering apps. Because of this, we can relay the average cost of pizza in your state.
NORTHEAST
SOUTH
MIDWEST
WEST
STATE
SUPERLATIVES
BEST
DRESSED
Most requests for ranch dressing
MORNING
MOZZ
Most early-opening shops
THE LUNCH
CROWD
Most midday orders
WEEKDAY
WARRIORS
Most orders Monday through Thursday
PATRON OF
THE PLANTS
Most salad orders
CHICKEN
CONNOISSEURS
Most orders of wings
LATE-NIGHT
PARADISE
Most shops open after 9pm
CHEAPEST
DATES
Least expensive orders
FRUIT
FIENDS
Most likely to put pineapple on their pizza
BIGGEST
APPETITES
Most expensive orders
POLISHED
PALETTES
Most likely to order pizza with arugula and/or truffle oil
PREDICTED TRENDS FOR 2023
Roman-Style Pizza
When in Rome (or your local pizzeria), eat as the Romans do! We’re seeing an uptick in Roman-style pies: sauce and toppings right up to the edges of thin crusts.
Fun Fact: This style of pizza is traditionally priced by weight, like deli meat! Learn more from a Roman-style expert on our How You Slice It podcast.
Pickle Pizza
Here’s the dill: Pickle pizza went viral in 2018 and has steadily become a bigger and bigger favorite. This briney pie is most often baked with garlic sauce, topped with mozzarella, and dipped in ranch.
Fun Fact: Legend has it that a mother-daughter duo invented this pizza after a visit to the Pickle Festival.
What’s Your Vote?
Oh, So You Think Pizza Forecasting Is Easy?!
Pineapple pizza orders rose 76% in ’21, so we predicted the trend would continue into ’22. And…
6.1% fewer pineapple orders ’22
Its reign is over, but the war pineapple started will go on forever. Ashes to ashes, crust to crust.
As much as we love pizza, we love the people who make it even more. Slice exists to support all the indie pizzerias that make our neighborhoods stronger.
People want deliciously fresh pizza, not processed, predictable pies. There are more indie pizzerias in America than any brand of corporate pizza.
3,118
Papa Johns
4,173
Little Caesars
6,603
Pizza Huts
6,706
Domino’s
19,000
Slice
Partners
Nope, not a lottery jackpot — that’s how much customers tipped their beloved indie pizzerias in 2022. It’s a lot of money, and it’s wildly, wonderfully deserved. A massive cheese and thank you to neighborhood pizza shops.
Indie pizzerias don’t just make pies — they create jobs for the community. When you eat local pizza, you support the 213,898 people employed by neighborhood shops.
WE CALL UPON OUR FELLOW PIZZA PEOPLE
Now is our moment to meet and overcome the challenges facing independent pizzerias. And we will, as one people. One nation of pizza people.
How to Keep Local Thriving in 2023
1. Get more independents on Slice!
Our partners count on us for more regulars, lower costs, and easier days. Know a shop that could use our support? Help them join Slice and we’ll give you up to $400. Win-win-win!
2. This one is easy-peasy-cheesy: